Pinterest has been around for a long time and it’s no secret that bloggers and influencers alike have been using Pinterest as a tool for gaining traffic and affiliate purchasing. It’s not only influencers and people with high follower counts that can earn on Pinterest it’s also everyday people such as you and I that also can earn a decent amount of money from monetizing on Pinterest. The main thing is you need to know how to do this if you want in on that extra money. How many times have you searched Pinterest for party themes, dinner ideas, kids hairstyles and the list goes on. I know my mom still scrolls Pinterest like it’s TikTok.

So why not join some affiliate programs and create pins to make some passive income. I know it seems like a lot now but I promise it’s fairly easy and you don’t even have to show your face. This is income you’ll earn over night while you’re sleeping, income you’ll earn from a pin a year ago. That is why I’m making this post. Ever since I’ve been a sahm I feel like all a sudden my husband won’t pay for nothing of mine. This is when I started reasing everything I needed to know about starting a blog.

I started Pinterest like we all do for fun and looking stuff up. But once I started my blog back in 2016 I knew I had to get serious with social media. Social media is what gets your posts found and social media also gets your pins found. It can be overwhelming at first so this is why I wrote an entire blog post on setting up Pinterest, pin sizes everywhere including making money on Pinterest. It may seem like a lot at first, but it’s really actually simple. You just need to be consistent. Moreover I’d suggest planning out your social media in a paper planner such as an Erin Condren life planner. Save 10$ Here.

You Got This… Now Go Make Some Money.

How to Earn Money Online Without Showing Your Face

Introduction

Do you want to make money online but don’t feel comfortable putting your face out there, well you’re not alone. Many people dream of building a side hustle or even a full time income but don’t want the pressure of being the face of their brand. That’s where faceless Pinterest accounts come in.

Pinterest is not like TikTok or Instagram and it’s definitely not about selfies, dance trends, or personal branding. It’s a visual search engine where people look for ideas, inspiration, and solutions to problems. This means you can grow and monetize Pinterest accounts without ever showing your face.

In this blog post you’ll learn

How Pinterest really works and why it’s perfect for faceless content
Which niches perform best without needing to be personal
How to set up and brand your account
How to create faceless pins that drive massive traffic
Different ways to make money from Pinterest
Tips for scaling into multiple streams of income

By the end of this post, you’ll have a clear plan to launch your own faceless Pinterest account even if you’ve never used Pinterest for business before.

Key Terms to Know

Pins – Images or videos that link to a website, blog post, shop, or affiliate product.
Boards – Collections of pins centered on a theme.
Impressions – How many times your pin was seen.
Outbound Clicks – When someone clicks through to your link (the most important metric).
Saves – When users save your pin to their board, giving it more life and reach.

Why Faceless Pinterest Works

Unlike Instagram or TikTok, you don’t need to show your face. A recipe photo, a productivity quote, or a product mockup can perform just as well as lifestyle content. This makes Pinterest ideal if you:

Don’t want to appear on camera
Prefer to work behind the scenes
Want a system that can make you money while you sleep

1: Pinterest Basics

Pinterest Is a Search Engine, Not Just Social Media such as TikTok and Instagram. Pinterest isn’t built on followers and trends, it’s built on search. Users come to Pinterest to solve problems and find inspiration.

They search for ideas such as:

30-minute dinner recipes
DIY wedding
How to save money fast
Home office setup

If you can create pins that answer those searches, you can get consistent traffic for months or even years. You need to be consistent and dedicated to posting regularly. But the outcome will be in your favor.

2: Picking a Profitable Niche

The niche you choose determines how much traffic and money you can make. A good niche should have

High search demand (people are looking for it)
Monetization of potential products, affiliate programs, or digital products to sell
Evergreen content is the holy grail of content , these are topics people search for year round. And this is content that will always be relevant.

Top Faceless Niches

Here are niches that work extremely well on Pinterest without needing your face

Home decor & DIY
Food & Recipes
Personal Finance & Budgeting
Productivity & Self Care
Parenting Tips
Health & Fitness
Travel Ideas
Motivation & Quotes
Digital Products & Business Tips
Party Planning & Ideas

How to Validate Your Niche

Use Pinterest Trends (trends.pinterest.com) to see if people are searching for your topic.
Type keywords into Pinterest’s search bar and look at the suggested phrases, it shows what people are actively searching for.
Make sure there are products or affiliates tied to your niche so you can monetize.

3: Building a Faceless Brand

Your Pinterest account should look professional not personal even if you’re anonymous. Make sure to know what your plan is before starting. You want content on your boards before your start applying for affiliate programs.

Branding Without a Face

Username: Keep it simple and searchable.
Logo: Create a text based logo in Canva. No face required.
Colors & Fonts: Choose 2–3 brand colors and stick to them. Consistency builds trust. Also use these colors on your board photo.

Board Setup

Create 7–10 boards in your niche.
Use keyword rich names board names.
Each board should have at least 10 pins including your own and pins that others post.

This will make your account look full and credible when new visitors land on it.And also this will look better on yourself when applying for affiliate programs.

4: Faceless Content Creation

Content is key, Content is the heart of Pinterest. Your pins need to be as well.

Eye-catching Photos-Pins so they stand out.
Keyword optimized so they show up in searches.
Clickable so people actually leave Pinterest for your pin.

Types of Faceless Pins

Graphic pins – Designed in Canva with text overlays that have to do with your pin or whatever your monetizing.
Stock image pins – High-quality free or paid stock photos with text added.
Quotes & tips – Simple faceless designs with motivational or educational text.
Infographics – Step by step guides or checklists.
Product pins – Mockups of products or digital downloads.

Canva Workflow (Quick & Easy)

Open Canva, Choose your template, Create your design, Create a Pinterest Pin that is sized at 1000px by 1500px.
Replace the template with your colors & fonts to keep your pin on brand.
Add a strong hook with big bold text.
Include a subtle call to action such as Read More or Shop Now.
Batch 10–15 designs in one sitting.

The Psychology of Clickable Pins

Use numbers: numbers preform the best in pins. Especially odd numbers and double digits.
Promise a result: You want to give your audience a solution to their problem.
Tap into your audiences emotions.

5: Growing Traffic

Now that you have pins, you need to grow your traffic. This will take time but once you got traffic your good.

Pinterest SEO

Just like Google, Pinterest uses keywords to match pins to searches.

Add keywords in your pin title and description.
Sprinkle keywords naturally, not spammy.
Add keywords to your board names and your account bio.

Pinning Strategy

Daily consistency beats random posting.
Aim for 3–5 new pins per day when starting out.
Use the free Pinterest Scheduler or tools like Tailwind.

Extra Growth Hacks

Join Pinterest group boards in your niche on Pinterest. All it takes is a search of group boards then your ninche. Groups will drive traffic to your pins. This is a must starting out.
Repurpose content and turn a blog post into 5 different pins.
Track analytics monthly, see which pins drive the most clicks.

6: Monetization

This is where the magic happens—turning clicks into cash. And with Pinterest this is almost effortless.

1. Affiliate Marketing

Join affiliate programs such as Amazon Associates, ShareASale, Impact and ShopStyleCollective.
Create pins linking directly to affiliate blog posts, roundups, or directly to products and check Pinterest’s current rules.
Example: Best Kitchen Tools pin that links to your affiliate blog post with Amazon links.

2. Blogs & Ad Revenue

Use Pinterest to drive traffic to your blog.
Monetize with ads such as Mediavine or Google AdSense and affiliates.
This keeps creating passive income as pins keep driving readers.

3. Digital Products

Sell printables, eBooks, or templates with your own website, Etsy or Shopify.
Use Canva to create your printables. I’ve found this to be the easiest route.

4. Email Marketing

Offer a freebie such as a checklist or guide to Collect emails for your email list.
Build a email list, Sell affiliate offers, digital products, or services.

5. Affiliate Programs You Can Try To Join

Amazon Associates
ShareASale
Etsy Affiliates
Impact
CJ Affiliate

7: Scaling & Automation

Once you’ve built one profitable account, you can scale. Which means creating more accounts all though my personal opinion is stick with one account, but that’s entirely your choice.

Tracking & Doubling Down

Check Pinterest Analytics monthly.
Double down on pins and topics with the most clicks.
Retire strategies that don’t work.

Multiple Accounts Equals Multiple Incomes

Start with one niche and grow it.
Once it’s stable, create another account in a different niche.
Repeat the process.

8: Common Mistakes & Quick Wins

Mistakes

•Expecting overnight results, Pinterest growth usually takes 4 to 6 months.

•Using low-quality, blurry images.

•Ignoring keywords, your pins won’t be found.

•Giving up too early, Pinterest rewards consistency. Remember consistency is key.

Wins

•Use bold, clear fonts in pins.

•Add keywords everywhere, in your titles, descriptions and boards.

•Batch create pins once a week to save time.

•Focus on outbound clicks, not just impressions.

Conclusion To This Post

Pinterest is one of the easiest platforms to build a faceless online business. With the right niche, consistent pinning, and a solid monetization plan, you can create a decent amount of income that generates while you sleep on autopilot.

Start today by choosing your niche, setting up your account, and designing your first pins. Stay consistent, and in a few months you’ll start seeing the results from all your hard work.

The best part?

You never have to show your face to succeed.

Bonus : 20 Profitable Niches

Meal prep & recipes
Home decor
Budgeting
Productivity
Self care & wellness
Parenting hacks
Small business tips
Travel
Weight loss & fitness
Organization & cleaning
DIY crafts
Digital products
Study tips
Fashion inspo
Beauty hacks and Hair Tips
Minimalism
Mindset & quotes
Career advice
Holiday and Party ideas
Pets & animals

3 Tools Every Faceless Pinterest Creator Needs

Canva, for making pin designs.
Pinterest Trends for keyword research
Tailwind for automation, this is optional but a powerful tool

Are you excited to get started or are you feeling nervous. I promise you that Pinterest is one of the easiest platforms to monetize on. Where as some of your other social media platforms can be drama and cut throat. When I started my blog back in 2016, Pinterest is where I learned everything I had to learn on starting a website. I’m telling you Pinterest is powerful, was then and I feel will always be. When I started my website I had not the slightest clue on where even to begin. If it wasn’t for Pinterest and all the bloggers on Pinterest I would have never even started my blog. I had to learn everything being I knew nothing.

But getting back to making money on Pinterest it’s so easy. If there is a vacuum say you love, make a pin on it and in the description write why you love this vacuum and why your readers should buy it. Before you post make sure you link that vacuum to your pin through one of your affiliates such as Amazon. I know this is a lot of information to take in.

If you have and questions just comment below in the comment section. I’d be happy to help anyone who needs my assistance.